WooCommerce Marketing Secrets to Level Up Your Online Store

Intro

Launching your dream WooCommerce store is always exciting, but the excitement quickly fades for most businesses.

Did you know that around 90% of new eCommerce stores fail within the first year?

**And the most probable reason? Poor marketing efforts. **

On average, only a mere 2.86% of eCommerce website visits convert into purchases, and the main culprit behind this is the lack of a solid marketing strategy.

Without a well-defined plan to reach your target audience and convert them into customers, your amazing products or services may as well remain hidden.

And if you’ve just started a WooCommece business, a proper marketing strategy will work like a complete roadmap for your new store.

This not only helps you make your store appear to the right people (who are interested in what you sell), but it also helps nurture them to become your loyal customers or even brand advocates.

In this post, I'll dive into various WooCommerce marketing tactics specifically designed for new stores. You’ll find out the easy ways to get discovered online, grab attention from social media, and build your customer’s trust.

So, let’s get right into it.

**Top 6 Woocommerce Marketing Strategies for New Online Stores **

Within the vast online marketplace, it’s challenging to ensure your store stands out and attracts the customers you intend. You’ll always face some initial challenges, no matter how amazing your products are.

However, if you follow some basic WooCommerce marketing strategies from the very beginning, you can ensure about 15% faster growth of your business.

Here are the 6 most effective ways to market your newly launched Webstore.

1. SEO is The King: Turn Your Store into a Search Engine Magnet

When you start a new WooCommerce store, one of the biggest hurdles is getting noticed by your customers. With so many established brands already dominating the market, it's easy for your new store to get lost in the shuffle.

This lack of visibility can be frustrating and demotivating, especially when you're eager to start making sales and building a customer base.

This is where SEO (Search Engine Optimization) comes in as a powerful WooCommerce marketing strategy for your new online store. The very first thing you need to jumpstart your sales is to show your products to the right customers.

When potential customers search for products or services that you’re selling, SEO ensures to showcase your products that fit the search result the best.

That’s how SEO helps your store stand out by improving its visibility on the SERP pages.

Now, there are two types of SEO you need.

1. On-Page SEO
2. Off-Page SEO

Let’s discuss them in detail.

2. On-Page SEO Techniques: Optimize Your Product Pages

On-page optimization involves optimizing individual pages of your website to improve search engine rankings. Here are key techniques:

Keyword Research

Identify relevant keywords and phrases that potential customers are likely to use when searching for your products. For this, you can go for a keyword finder tool to find the best SEO keywords and add them strategically throughout the product details.

Optimizing Product Descriptions

Write unique, descriptive product descriptions that include relevant keywords and captivate the audience. Highlight the features, benefits, and Unique Selling Points (USP) of each product to attract customers and improve search Engine visibility.

Meta Tags Optimization

Optimize meta tags, including title tags and meta descriptions, with targeted keywords. These tags appear in search engine results, improving Click Through Rates (CTR) and driving SERP visibility.

URL Optimization

Create SEO-friendly URLs for your product pages, category pages, and other site sections. Aside from including relevant keywords, try to keep URLs concise and descriptive for better search engine visibility.

Bonus Tip

It may seem easier to conduct on-page optimization for your new store, But as your business grows, properly adjusting titles, descriptions, URLs, images, etc for each product manually can become time-consuming and error-prone.

So, how to solve this?

You can use dedicated plugins to auto-generate optimized product feeds for your Woocommerce products rather than do it manually.

There are so many plugins available on the market that can help you with this. However, most Woocommerce store owners choose **Woocommerce feed plugin-CTX Feed **for their online store.

This free plugin generates all the required info in seconds so that you don't forget any important details to include. You’ll also be able to add or remove any additional information needed for your specific product.

And the best part?

CTX Feed lets you generate optimized product feeds for more than 130 major marketplaces effortlessly, and for COMPLETELY FREE.

CTX Feed is launched by a renowned software company named Webappick. So, You’ll get the most dedicated support for any type of issue you may face down the line.

And that’s how you can improve your On-page SEO by adding more relevant data.

2. Off-Page SEO Strategies: What Happens Behind the Curtain

Off-page SEO involves activities outside your website to improve its search engine rankings. Here are some of the effective strategies that can help improve your online store’s visibility:

Link Building

Acquire high-quality backlinks from reputable websites in your industry. These backlinks signal to search engines that your website is trustworthy and authoritative, driving your SERP rankings.

Content Marketing

Create valuable, engaging content that attracts links and shares from other websites and social media platforms. Content such as blog posts, videos, infographics, and guides can help establish your brand as an authority in your niche and improve search results.

When you implement both on-page and off-page SEO techniques, it enhances visibility, attracts targeted traffic, and builds credibility in the competitive online marketplace.

Bonus Tip

If you’re not confident about the SEO health of your site, you can audit your site and fix the issues with a Website audit tool. This tool will check your entire site and tell you if there is any issue. It’ll also help you to fix them quickly and effectively.

2. Social Media Secrets: Explode Your Brand Awareness!

I bet you’re a social media user, right? Now, Riddle me this, where do you search for online products most often?

Facebook, Instagram, or Twitter?

One study shows that around **76% of people **purchase products from social media. So, if you’re only targeting the people who directly search for products on Google, you are surely missing out on a lot of potential sales!

Additionally, for your newly established WooCommerce store, grabbing the attention of people on social media will be much easier than people using Google searches.

If your products are shining on Instagram, attracting people on Facebook, trending on Twitter, and even inspiring on Pinterest, consider around 60% of your product marketing is done.

These platforms are not just about sharing, they're about making connections and getting people excited.

But, how can you market your products on social media effectively?

Let's first talk about content creation. Content creation is a key part of any good WooCommerce marketing strategy, especially for new stores. It's all about creating engaging and informative content that attracts potential customers to your store and keeps them coming back for more.

Here, you’ve to always focus on who you're trying to reach with your content and what are their interests, pain points, and needs.

**Don't just talk about your products all the time. **Provide valuable information, tips, and resources that your audience will find helpful.

And don't forget about influencer partnerships. Partner with influencers whose audience aligns with your ideal customer. Don't just chase big names, focus on those with a genuine connection to your online brand.

But wait, there's more!

Targeted ads are your ticket to reaching the right people at the right time. Track your content performance to see what resonates with your audience the most and refine what works or what doesn't.

3. Grow Your Business with Email Marketing: Most Powerful Strategy

While SEO is important for establishing long-term visibility, email marketing offers a powerful way to connect directly with potential customers and turn them into loyal fans, right from the start.

As a new store, building relationships with your audience is essential. Email marketing allows you to connect with potential customers on a more personal level with personalized messages. You can send different emails to different groups of customers based on what they like.

Also, Email marketing campaigns can be highly effective in driving sales for new stores. When you send targeted emails showcasing your products, promotions, and exclusive offers, you can convince your subscribers to make their first purchase.

Through email marketing, you can introduce your customers to your brand, and build trust and loyalty over time.

**And guess what? **

It’s not expensive at all! Compared to traditional advertising channels, such as print or TV, email campaigns are a lot cheaper when done right.

I bet you know how important Feedback is for your new stores to build trust of the non-buying customers.

In this case, Email marketing can be a convenient channel for collecting feedback from customers, whether through surveys, reviews, or direct responses.

This feedback helps you understand your customer's needs and preferences better to fine-tune your store, offerings, and strategies.

4. Content Hacks: Executing Impactful Content Marketing Tactics

So, now you’ve optimized your online store and utilized email marketing to make your products visible to internet users, directing them to your webstore.

But, what about making these random visitors into your buyers?

Well, that's the power of content marketing. Here's why it's a game-changer for your new WooCommerce store:

Free Advertising

Instead of paying for ads, you can attract customers through search engines with content like blog posts, videos, infographics, E-books, Podcasts, and many more.

Builds Trust

People are more likely to buy from someone they trust. So, when you provide valuable content that solves customer’s problems, you establish yourself as an expert in your niche. This makes people trust you and what you sell.

Boosts Sales

If you can educate customers through your content, they’ll surely make informed buying decisions. As long as you provide helpful content, you guide them toward the perfect products in your store to help them choose the best solution for their problems.

Long-Term Growth

If you can provide value with** **good content, people will come back for more. This builds loyalty and encourages repeat purchases. Eventually, it’ll help your new store to thrive over time and boost more sales.

5. The Power of Paid Advertising: Reach More Customers

Even if you’ve optimized your website to stand out of the crowd, maybe still you are missing something! It may be because everyone is doing the same for their websites to rank.

So, it might be not enough to target customers only with SEO for a new store. You’ve to go for paid advertising to position your website above all your existing competitors.

**A Pro Tip: Try to target audiences from other social media platforms like Facebook, Instagram, etc. **

Remember, Whereas Google Ads lets you display ads in search results, Facebook Ads allows for precise audience targeting based on demographics, interests, and behaviors.

So, Along with Google ads, Facebook, Instagram ads are highly recommended to capture the attention of these social media customers.

Now, how can you run paid advertising effectively?

First, let’s talk about the tools. You can use Keyword Planner for keyword research and Google Analytics for tracking your unique KPIs.

For Facebook Ads, the Facebook Ads Manager provides comprehensive campaign management and reporting features.

To make your ads more effective, target specific audiences and create ads that captivate their attention. Keep refining your campaigns by checking how many people click on them and how many actually end up buying something.

That’s how you get the most out of your investment.

Budgeting considerations are crucial for efficient ad spend. Start with a modest budget and gradually increase it when you figure out the perfect balance.

Methods like comparing different ad versions (A/B Testing) and choosing the best times to display them can ensure you're getting the best results within your budget constraints.

6. Monitoring and Adjusting: Fine-Tune Your Strategy for Maximum ROI

You’re promoting your products on social media and even doing paid marketing.

But how do you know what's working and what's not?

The answer is, Tracking and adjusting the marketing policy accordingly. Check Key Performance Indicators (KPIs) Like Conversion Rate, Customer Lifetime Value (CLV), Click Through Rate (CTR), Average Order Size, Bounce Rate, and Cost Per Acquisition (CPA) for fine-tuning your marketing strategy.

There are free tools that can help you monitor these KPIs. Use this info to decide what's doing well and what needs a tweak. There are both free and paid options to choose from, depending on your needs.

For you new starters, free options like Google Analytics and WooCommerce Analytics are fantastic. Google Analytics tracks website traffic, where visitors come from, and how they interact with your store. WooCommerce Analytics provides insights on product views, orders, and customer demographics.

Social media plays a big role too. Don’t forget about your social media!

In case you're using Facebook ads or have a Facebook page, their free Insight tool tracks the performance of your social media efforts. You can check everything from how many people see your posts, and how many interact with them, to how many click through to your website.

As your marketing efforts grow, you might consider paid options with free trials. That’ll give you far more control over your marketing campaigns.

Don’t forget to continuously check the SERP results of your site. For this, you can use an automatic SERP checker tool to completely analyze your site’s progress.

Additionally, Google Ads Conversion Tracking lets you see how many website visitors who clicked on your paid ads actually ended up making a purchase.

This data reveals what's bringing in customers so that you keep doing that and what areas need a little nudge. It’s like maybe your social media posts are a hit, but your website descriptions could be clearer!

By using all the techniques and strategies above, you can continuously fine-tune your marketing to make it more effective over time. It's like constantly improving your marketing skills.

Conclusion

When you implement these WooCommerce marketing strategies, you can easily equip your new online store to thrive in the competitive online market.

Remember, success in marketing isn't a sprint, it's a marathon!

Be patient, track your results, and continuously refine your approach based on the valuable data you collect. As you consistently deliver high-quality products, provide exceptional customer service, and explore these marketing tactics, your store will undoubtedly gain sustainable growth.